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Hi there! I'm Cathelijne Bertels, a passionate design leader with 20+ years of tech industry experience.
​This is what sets me apart:
Creating shared goals and purpose in a business unit
Starting and building a diverse UX Lab team
Addressing feature creep for Mendix Studio Pro 11
Envisioning and fast-paced prototyping for MS Office
A vision for online service at Gemeente Amsterdam
Concept design for a healthcare search tool
Increasing adoption of Mendix Performance Bot
Moving people from offline to online service
Hotmail, MSN Explorer and MSN Messenger designs
Redesign of website and online forms
Concept and interaction design for an insurance app
Creating support and enthusiasm for UX design
Setting up a design system and service design handbook
Designing multiple parts of Microsoft Windows Vista
Starting and building a diverse team
Solving wicked problems in Amsterdam
Workshop facilitation around data-driven awareness
Observing and learning what users struggle with
Performing research with special user groups
Deep-dive analysis, synthesis and prioritization of finding
Learning from users in their context
Performing data analysis and driving for measurable results
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